My Approach

At Moving Content Forward, I collaborate with you to gather user research, business goals, and site metrics that can guide the development of the most effective user-centered content. When necessary, I bring in additional content strategists and UX designers.

In addition, I lead content strategy teams through workshops and training. I develop programs and initiatives to build content strategy teams as leaders in UX. 

My Story

As a proven creative leader, I deliver strategic online solutions to meet business requirements. My clients include TIAA, Bentley University User Experience Program, Bank of America, Fidelity Investments, InfoLibria Media, Mullen Advertising, IXIS Asset Management, MFS Investment Solutions.

I've also published a novel, The Lightkeeper's Wife (Sourcebooks), and three books on the topic of author interviews, The Very Telling, The Art of the Author Interview, and Conversations with American Women Writers (University Press of New England). (

Get moving

Move your content forward. Contact Sarah Johnson for an assessment, a content strategy, content creation, or content strategy boot camps designed with your team in mind.