I'll design a boot camp customized to train your team in essential skills around content strategy, content development, and evangelizing content strategy in your organization. Some example topics include:
- Understanding and developing a content process
- Conversation and content mapping
- Conducting content audits
- Content testing
- Writing user-centered, usable content
- Developing a content journey map/user stories
"Friends of Content Strategy"
"Friends of Content Strategy” (FOCS) is an idea presented by Kristina Halvorson. FOCS are those who impact and rely upon content strategy for the success of their projects
This is how you get stakeholders on board. You go straight to the source.
- UX Leads & IAs
- Visual Designers
- Accessibility Team
- Style guide team
- User Research Team
- Delivery Managers
- Management Team
- Creative Services
- Brand/Marketing Strategy
- Product/Project Managers
Through interviews, learn what stakeholders know about and expect from content strategy, how working the the content strategy team is going, and where there is room for improvement.
Gathering and analyzing the findings, you come up with key takeaways for team development. These can include the development of a content strategy process, a content strategy list of services, and improved avenues of communication.
Move your content forward. Contact Sarah Johnson for an assessment, a content strategy, content creation, or boot camps designed with your team in mind.